A brand answers these questions (and more):
- What do you do?
- How do you do it?
- Why should a potential client choose you, over other therapists?
But, a brand isn't only found in information about your work.
When you think of a brand, you may also think of a niche: The result of narrowing your definition of your perfect client as well as the services you offer. A niche is an essential component of branding, but it is a tiny component.
A Brand Is Personal
Branding brings you into your business. Your brand communicates what you bring to the table as a person. For example:
- What is your therapy style (direct, humanistic, brief, psychodynamic)?
- What do you do in your spare time?
- What are you strengths?
These characteristics separate you from the crowd. Your brand reveals 1) how you are different from others, 2) what your clients can expect when working with you, 3) your priorities, and more.
A Brand Is Active
Your brand is also the experience clients and colleagues encounter when interacting with you. From meeting you face-to-face, to your website, through client engagement and follow-up, the experience should be consistent. This consistent experience is your brand.
Translating a Brand to the Work of Therapy
When you come in contact with a well-developed brand (a SHRINK brand!), you instantly recognize the limitations you've incorporated into your business. The most common limitations are related to fees, services, and income streams, among others. Many therapists incorporate limitations into their business, unknowingly, by pursuing the traditional private practice business path, simply because they were never presented with the possibilities.
For example, private practice is a trade-time-for-money business model. Of course, price-per-session is the established exchange for therapy services, but it need not be the only option.
A Therapist's Signature Service
One of our exclusive services (maybe not for long, after publishing this) here at Shrink Your Practice, is creating signature services for therapists based on their new brand. A signature service is a branded service that breaks away from the traditional hourly payment design.
If you are intrigued, and know that you need a signature service now, book your Shrink Method.
The Shrink Method
The Shrink Method is our proven process for creating a profitable, scalable, and irresistible brand for therapists. It's a brand that will attract your perfect client and keep you smiling, because it is based on your ACE (stay tuned to SHRINK Notes for more on ACES).
The method assesses your five S's: Soul, Story, Sweet Spot(s), and Sales.
These five, taken together, create not only your brand, but a balanced business that will increase your profits, save you time, and banish burnout.
Find out if you need a brand, with the SHRINK Survey.
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Need a brand? Find out!
TAKE THE SHRINK SURVEY, and get started with a profitable, scalable, and irresistible brand! (It's interactive. There's no need to print!)